Optimize your MP4 video for better performance | Dareboost Blog
FFMPEG CBR (Constant Bit Rate mode) with maintain video quality - Stack Overflow
Is YouTube actually serving at an enhanced bitrate or are they nerfing the original video and labeling it 1080p HD and calling the original video an "enhanced bitrate" version? : r/DataHoarder
video conversion - Change bitrate of MP4 file on OSX - Super User
How to change the bitrate in After Effects - Quora